Light Reading to launch Mobile Broadband China 2010

Shanghai–July, 2010, Mobile Broadband China ,– UBM TechWeb's Light Reading (www.lightreading.com), the largest research-led media company serving the global communications marketplace, in collaboration with Heavy Reading(www.heavyreading.com), its prestigious market research division, will host their first Mobile Broadband China event on July 1st- 2nd in Shanghai, China. Mobile Broadband China, covering the technical and business issues of mobile broadband market, will assemble dozens of industry experts who will discuss the future of the mobile broadband market.

Mobile Broadband China will be moderated by Heavy Reading analysts and mobile industry experts Gabriel Brown and Patrick Donegan. Brown and Donegan will discuss the current and emerging radio base station technologies, examine the opportunities for Chinese operators to leverage their extensive fiber footprint, and develop perspectives on the prospective ‘collapse’ of the boundaries between the mobile packet core and the backhaul network in the transition to LTE.

“The Light Reading is committed to hold the Mobile broadband China in Shanghai, to provide global perspective in developing China’s mobile broadband industry.” said Joseph Braue, SVP and Group Director of Light Reading. “China is the world’s largest mobile communications market, representing over 40% of the entire Asia-Pacific mobile market in terms of subscriber numbers and this year is the expo year for China. I hope this event will bring an overview of what is happening in the world of emerging market for wireless broadband.”

Mobile Broadband China projected attendance is between 200-250 attendees from key regional mobile operators and equipment suppliers. Current sponsors include leading equipment suppliers Huawei, Tekelec and Tellabs.

Sponsorships opportunities are still available or Mobile Broadband China. For more information visit:  http://www.cn-mobilebroadband.com/index.php/en.html  or contact:
Arron Xu
Associate Director, China
Light Reading
+86-21-62787488 Ext.8501
Arron.Xu@ubm.com
  

About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About UBM TechWeb (http://techweb.com/aboutus)
UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology.  Through its core businesses – media solutions, marketing services, and professional information – UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology.  UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com

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